As COVID-19 impacts countries and societies around the world, consumers have been forced to dramatically change their purchase behaviors. Nielsen created the six consumer behavior thresholds to provide signals of spending patterns being mirrored across multiple markets.
The restrictions in Denmark, Finland and Norway are slowly being lifted, while Sweden continues a path that is unparalleled to most other countries. Though high precautions are still being seen across the Nordic countries.
Nielsen has assessed various scenarios to establish a clear regeneration path for FMCG retailers and manufacturers based on early, delayed and prolonged emergence to ‘new normal’ conditions.
Depending on each time horizon businesses will need to consider strategies to meet the consumers altered living environments and changing consumption needs.
In this webinar we share a perspective on which scenarios we see in the short term and how these impact how you as a FMCG manufacturer or retailer should review and reformulate your strategy post COVID-19.