Relevance
Newest
Oldest
Search results for: “”
Displaying 0 results
-
-
Insights | 02-12-2021
Connected devices are the industry’s great amplifier of content
When we take a step back and aggregate all of our TV usage, the shift to using TV-connected devices over the past 10…
-
Insights | 01-12-2021
Five factors shaping the future of sports marketing
Looking ahead to 2022 and beyond, Nielsen Sports has identified five areas of focus for marketers. Download Five Factors…
-
Insights | 15-11-2021
In uncertain times, continuous planning should be the new norm
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order to thrive…
-
Insights | 09-11-2021
Widespread m-payment adoption in Africa inspires growing interest in crypto currencies
The widespread adoption of mobile payment services in Africa has many looking to crypto currencies as a natural next…
-
Insights | 08-11-2021
Embrace change in your media planning: 3 pillars of effectiveness
Marketing media planning is an always-on exercise and centers each decision around the people you’re trying to reach….
-
-
Insights | 28-10-2021
Media is complex: Three pillars can simplify measurement for marketers
As complexity in the media industry rises, Nielsen believes brands should focus on three key marketing measurement…
-
-
Insights | 21-10-2021
How brands can tackle ad avoidance
While brands shouldn’t abandon their traditional advertising strategies, they certainly do need tailored initiatives to…