Having in-depth consumer insight is critical for effective media planning. Volatility in the consumer landscape challenges media owners, advertisers and agencies to find better ways of understanding and communicating with consumers.
What we measure
By fusing consumer insights with media currency data, we provide you with a comprehensive 360 degree view of the consumer across all areas of daily life. This will enable you to design your media plan and communications to be as relevant as possible, while reaching your consumers exactly where they are. We can tell you what television programs they are watching, what they’re reading or what they’re listening to. We can help you understand your consumers better than ever before –including how they interact with different media, what motivates them and how best to communicate with them about key product and service categories.
How we do it
We use a syndicated multi-media dataset that incorporates information collected from a large and nationally representative sample that is weighted to the total population.
Our unique solution combines consumer insights and media currency data in the same place, enabling consistency between strategy, planning and, ultimately, media buying.