Power your cross-platform marketing with advanced audiences
Reach the audiences that matter most
Reaching audiences with the right message, on the right channels, at the right time is getting harder—but it doesn’t have to be. With Nielsen Advanced Audiences, marketers can bring their own audience data across the entire cross-media planning and measurement lifecycle, enabling them to move from “I think” to “I know”and meet audiences where they are.
Audience creation
Leverage from planning to measurement
Combine and explore data sets, including your own first-party data, to define an advanced audience and use it throughout the entire campaign workflow. Design customized, high-impact ad campaigns that engage the ideal audience at the right time.
Cross-media planning
Determine the optimal media mix
Build cross-channel plans and optimize to effectively target consumers, including first- and third-party audiences.
Deduplicated ad measurement
Reach audiences that matter most
Audiences are everywhere—linear, streaming and digital. Optimize cross-media campaigns in-flight and maximize the value of ad inventory with deduplicated metrics that go beyond traditional age and gender.
ONE platform for defining, planning and measuring
ONE connected experience
Leveraging advanced audiences throughout the campaign workflow allows advertisers and agencies to tailor their messaging to strategic audiences, identify which channels and publishers best reach those audiences and hold publishers accountable to advance audience delivery, while publishers, networks and platforms are able to prove the value of their inventory and price it accordingly.
Flexible options that best suit your needs
Streamline your workflow
Data is Nielsen’s lifeblood, and managing its lifecycle is a critical function of our operations. We’ll meet your data needs with flexible options. These include our all-in-one user interface that seamlessly integrates planning, optimization, measurement and outcomes; respondent-level data for deep, in-depth analysis of audience viewing behavior; and an API that provides simpler, faster, on-demand access to data at scale.
A single view of the consumer
Real people. Real data.
Nielsen’s cross-media Advanced Audience solution suite is underpinned by real
people—through a combination of identity, Big Data + Panel and robust first- and third-party audience integrations. We enable clients to seamlessly plan and measure their advertising campaigns based on consistent audiences that go beyond traditional age and gender demographics, reducing marketing waste and driving ROI.
