Chief Commercial Officer, U.S.
Peter Bradbury is Chief Commercial Officer, U.S. for Nielsen. In this role, he has overall responsibility for nurturing and building Nielsen’s partnerships across the national footprint, including broadcast and cable television, MVPDS, digital, print and social media.
Bradbury’s career with Nielsen spans 24 years. Most recently, he led the company’s commercial efforts across national television, radio, digital, local TV and social media, as well as Gracenote metadata, Nielsen Sports and gaming. His new role will expand his current remit to include Nielsen’s Advertiser and Media Agency teams, as well as Media Analytics.
Peter serves on the Executive Board of Directors of the Advertising Research Foundation (ARF), and the Center for Communication; he also serves on Nielsen’s Diversity and Inclusion Council.