NIELSEN GLOBAL Media
Audience is Everything™
The audience-driven perspective that helps advertisers, agencies and media owners grow and succeed.
NIELSEN GLOBAL Connect
NIELSEN GLOBAL CONNECT IS NOW NIELSENIQ
Our data and insights are the essential foundation that shapes markets for retailers and manufacturers.
We rely on real people to share what they watch and listen to—that’s how we get the Nielsen ratings.
At the point of purchase, retailers and brands have less than 2 seconds to influence purchase decisions. Make those 2 seconds count with Nielsen Shopper Solutions, which will help you understand shoppers and their entire shopping journey.
Nielsen’s revenue management optimization suite covers pricing strategies to promotion allocations to help eliminate ineffective spending and maximize impact.