Without third-party cookies, marketers can’t overlook the need for accurate measurement as changes in the digital media environment accelerate.
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
Learn how sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.