Prove campaign effectiveness & drive revenue growth

Granular precision

Cross media insights

Unlock the full picture of your impact with cross-media measurement. Nielsen Sales Lift seamlessly tracks ad effectiveness across TV, digital, and other media channels, helping you understand their combined efforts and optimize for holistic campaign performance.

Turn marketing into measurable sales impact

Nielsen Sales Lift connects media exposure to actual consumer purchases, online and in-store, so you can measure the true incremental impact of campaigns. Validate which strategies, creatives and partners drive real-world outcomes, not just ad engagement.

Measure responsibly across every touchpoint

Our privacy-first approach uses industry-standard control/exposed methodology and retailer-verified purchase data. Whether through third-party integrations or proprietary datasets, Nielsen ensures you can measure lift across your full media mix with confidence.