AFRICA’S PROSPECTS: MACRO ENVIRONMENT, BUSINESS, CONSUMER AND RETAIL OUTLOOK INDICATORS
The 2nd edition of the Africa Prospects ranking reveal some interesting, if not entirely unexpected, movement in positions as these dynamic markets respond to ongoing change, giving existing and potential investors an unprecedented and even deeper comparative view of the multi-dimensional country opportunities across the continent.
Cote d’Ivoire moves ahead of Nigeria to leading position within the Africa Prospects indicator (APi) overall results. Cote d’Ivoire’s position has improved based on its Business outlook dimension, and it continues to rank top in terms of overall Retail sentiment. While it comes in third position on broader Macro factors, its favorable economic growth, stable inflation climate and recent elections, provide a fertile investment environment.
The strength of our APi is its unique ability to integrate business, consumer and retail prospects together with more speculative and commonly used macro-economic factors. This brings companies closer to consumer market realities, which means investment can be optimally directed to achieve maximum impact, based on the overall and source of potential.