Total Media Resonance | Nielsen
Total Media Resonance (TMR) is a cross-media resonance solution to quantify the impact of campaigns on brand health KPIs.
Consumer Decision Hierarchies | Analyze Purchase Behavior | Nielsen
By analysing purchasing behaviour from Nielsen’s shopper panel, we can aggregate consumer behaviour in terms of the relative importance of product attributes among competing products or categories.
Market Opportunity | Breakthrough Innovation | Nielsen
Great innovators make it look easy, almost magical. But into every breakthrough innovation goes immense time, discipline, and analytics. That’s where we come in.
Mesures de Nielsen | Recherche en innovation, scénarios de consommation | Nielsen
World leader in consumer, world leader in consumer measurement, consumers around the world, consumer touch point, how we measure