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The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next – you’ll know.

The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next – you’ll know.

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Consumer needs are fragmenting and competition to engage them is steep. To win, you need to up your game to meet their needs and connect with them—individually. One-to-one interactions are what matter today, but traditional segmentation models can’t deliver your programs to the specific consumers you want to reach.
Consumerization helps solve these problems. This new technique broadens segmentation and offers a new level of precision so you can reach deeper and boost consumer engagement across your entire business. We help you identify and build a custom view of your most profitable consumers so we can then help you innovate, communicate and activate with those consumers in mind.