Client Learning

County Coverage

Nielsen Radio County Coverage data & TAPSCAN Custom Coverage provides superior local insights by breaking out of the standard Nielsen Radio Metro boundaries for a broader understanding of listeners. The data and software allow you to illustrate the strengths of your station with detailed listening information available on a county level.

With County Coverage, stations can:

  • Examine total listening for each county for Persons 12+ in two key dayparts
  • Show county-by-county listening estimates for your station and your competition
  • Identify non-Metro competitors
  • Determine the share contribution of Metro stations in your county

Tools & Tutorials

Learn how to install County Coverage data and manage it in the TAPSCAN Custom Coverage software.