Client Learning

PD Advantage

The ability for program directors to understand their audience is critical to the ratings and revenue success of their stations. PD Advantage Web is a best friend to programmers, providing the understanding they need to maintain and grow their audience and their share of ear.

Tools & Tutorials

The PPM Reports provide a comprehensive view for PDs in PPM markets on not just what happened, but why it happened. Along with PD favorites such as Vital Signs and Share & Share Goals reports, the PPM Reports in PDA provide multiple opportunities to see the impact of panelists across multiple surveys. Special data points include Listening Occasions and Time Time Spent Per Occasion, as well as the opportunity to see PPM estimates side-by-side with content information from Media Monitors (subscription required).