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RMS PROCESS | SAMPLE DESIGN | QUALITY | CODING | PRICING | PROMOTION | SALES & SHARE | DISTRIBUTION | NON-PARTICIPATING RETAILERS | COVERAGE

The Ultimate Guide to Nielsen Retail Measurement Services

Promotion

How Does Nielsen Collect Promotional Data from Retailers?

This video explains how Nielsen collects promotional information from participating retailers.

Video length: (3:59)

How Can Analyzing Promotion Benefit My Business?

This video explores the differences between promotion metrics, and the most effective approach when analyzing your promotional performance.

Video length: (4:12)

Learn More

JOB AID: Measuring & Improving Your Business with Promotional Data