Audio is everywhere these days. It’s available on multiple platforms and devices, and it engages millions of listeners. In fact, the radio alone reaches almost 270 million American listeners each week. That’s why Nielsen measures audio and makes it easier for advertisers to effectively value the medium and help determine its rightful place in the media planning mix. With Nielsen’s gold standard of audio measurement, advertisers can reach engaged local and national audiences—successfully using the science of measurement to connect with impassioned consumers to drive business success.

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