The Ultimate Guide to Nielsen Retail Measurement Services
Promotion
How Does Nielsen Collect Promotional Data from Retailers?
This video explains how Nielsen collects promotional information from participating retailers.
Video length: (3:59)
How Can Analyzing Promotion Benefit My Business?
This video explores the differences between promotion metrics, and the most effective approach when analyzing your promotional performance.
Video length: (4:12)
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JOB AID: Measuring & Improving Your Business with Promotional Data