Retail Measurement Services


The Ultimate Guide to Nielsen Retail Measurement Services


How Does Nielsen Collect Promotional Data from Retailers?

This video explains how Nielsen collects promotional information from participating retailers.

Video length: (3:59)

How Can Analyzing Promotion Benefit My Business?

This video explores the differences between promotion metrics, and the most effective approach when analyzing your promotional performance.

Video length: (4:12)

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JOB AID: Measuring & Improving Your Business with Promotional Data