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We recently launched The Gauge, our new monthly total TV and streaming snapshot, which shows that streaming usage across all television homes has climbed to 26% of all time spent on TV.
As the LGBTQ community has grown its footprint, digital connectivity has played a key role in the advancement of the community.
The implications for the sports betting world are fairly straightforward. In just a short time, online sports betting has become a burgeoning industry with a growing opportunity for brands, sports leagues, rights holders and TV networks.
Long-term business vitality requires more than short-term activations, and holistic marketing requires a balance of short- and long-term activation strategies.
Connected TV options continue to expand and diversify, creating a wealth of opportunities for advertisers and agencies.
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and journalists, we must work to expand the narrative.
There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
The appropriation of Native American symbols has been par for the course in American sports. But many fans are saying it doesn’t have to stay that way.
Future success in the streaming space will hinge on more than just great content—it will need directions to help viewers find it.