Americans–and Advertisers–Are Hopeful About Travel
Seven-in-10 adults are eager to begin traveling via plane and booking a vacation as soon as they’re able. Overall, adults 35-49 were among the most eager to enjoy these activities as soon as COVID restrictions are lifted.
First-Party Data is a Good Start, but it’s Not Enough
86% of the marketers surveyed for this year’s Nielsen Annual Marketing Report recognize the importance of first-party data. Despite the acknowledgement, their overall confidence in data quality is universally low.
Digital Must Be Always On—Here is Why
Nielsen's Ameneh Atai explores the benefits of "always on" digital measurement, while sharing how Nielsen is implementing this type of measurement.
Brands Aren’t Sitting On the Sidelines: The Social Solidarity of Sports Sponsorships
MLB's recent decision to move the All-Star Game highlights how rights holders, brands and athletes are taking a stand on social and political issues.
The 30-Second Ad Opens Opportunity for Measuring Brand Integrations in SVOD Programs
Since SVOD content is ad free, product placements and branded integrations offer a modern way to integrate brands into streaming and gain incremental reach.
Understanding Consumer Trends and Panel Integrity During the Time of COVID-19
The pandemic amplified changes in media consumption behavior, but many of the changes were underway when consumers began to quarantine in mid-March 2020.
Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve identified three primary consumer recovery groups: Recovery Optimists, Cautious Optimists and Recovery Pessimists.
The Nielsen Annual Marketing Report Hub
This hub features the latest reports, data and insights in The Nielsen Annual Marketing Report series. Discover how marketers are approaching marketing.
It’s Time to Rethink Omnichannel Strategies
Not all online shopping ends with an electronic purchase. That’s why your omnichannel strategies can’t solely focus on the point of purchase.
The Privilege to Challenge
As Women’s History Month came to a close this year, Sandra Sims-Williams reflects on her career and this year’s International Women’s Day theme: #ChoosetoChallenge.