52.7 million viewers tuned in for President Bush’s speech on the U.S. economic crisis, which aired live Wednesday night from approximately 9:00pm to 9:15pm EST on ABC, CBS, FOX, NBC, Telemundo, Univision, CNBC, CNN, FOX News Channel, and MSNBC.
|Source: The Nielsen Company (September 24, 2008)|
|Note: Sum of audience estimates for ABC, CBS, FOX, NBC, Telemundo, Univision, CNBC, CNN, FOX News Channel, and MSNBC.|
As a comparison, TV ratings for selected major news events throughout the past two decades are included below.
|Event||Number of Networks||Date||Average Combined Household Rating||Average Number of Viewers (P2+)|
|President Ford’s Funeral||8||1/2/2007||11.3||15,028,000|
|Michael Jackson Trial Verdict||11 – English Language||6/13/2005||21.1||28,115,000|
|Michael Jackson Trial Verdict||2 – Spanish Language||6/13/2005||14.7||2,470,000|
|State of the Union||7||1/19/1999||31||43,500,000|
|Clinton’s Grand Jury Testimony||6||9/21/1998||18.8||22,500,000|
|Clinton’s Apology Address to Country||8||8/17/1998||46.9||67,600,000|
|Princess Diana’s Funeral–Sat 6-8am||8||9/6/1997||26.6||33,252,000|
|OJ Simpson Verdict||10||10/5/1995||42.9||53,925,000|
|State of Union-Clinton||5||1/25/1994||32.9||45,800,000|
|Clinton Address re: Health Care||4||9/22/1993||32.8||47,700,000|
|Joint Session of Congress by Clinton||4||2/17/1993||44.3||66,900,000|
|Clinton Address on the Economy||4||2/15/1993||42.1||64,300,000|
|Bush News Conference re: LA Riots||5||5/1/1991||37.1||54,600,000|
|Gulf War Day One||4||1/16/1991||54.3||85,600,000|
|Source: The Nielsen Company (2007)|
View the full media alert.
Read coverage of Nielsen’s findings in TV Week.