More than 78 million Americans visited sports websites in November, a 5% increase over the same month last year.
Yahoo! Sports was the top sports site, drawing nearly 23 million unique visitors last month — a 2% jump from a year ago. In November, the average Yahoo! Sports user spent 20% more time on the site, compared to last year.
ESPN.com placed second in Nielsen’s ranking, but showed the greatest increase in unique visitors (+12%). ESPN’s users also logged on for 20% more sessions last month than in November 2007.
NFL Internet Network, FOX Sports on MSN, and CBS Sports rounded out the top five.
Top 5 U.S. Sports Websites: November 2008
|Rank||Website||Unique Visitors||% Change
|3||NFL Internet Network||14,072,000||0%|
|4||FOX Sports on MSN||13,766,000||-10%|
|All U.S. Sports Websites||78,499,000||5%|
|Source: The Nielsen Company (November 2007 and November 2008).|
Read coverage of Nielsen’s findings in USA Today.