Nissan Ad Tops Among Spanish-Language TV Viewers

Adweek reported Monday that a Marco Polo-inspired commercial for the Nissan Rogue crossover SUV was the “most liked” Spanish-language TV commercial for the first half of 2008, according to Nielsen IAG.
A commercial’s likability score reflects the percentage of TV viewers who recall the brand advertised and report liking a particular ad “a lot.” Nielsen IAG’s panel includes almost 20,000 mostly Spanish-dominant Hispanic viewers living throughout the U.S.
Barbara Zack, managing director, chief strategic officer, Nielsen IAG told Adweek that, in general, humor “usually resonates well with viewers.”
https://develop.nielsen.com/us/en/insights/article/2008/nissan-ad-resonates-with-spanish-language-tv-viewers/