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Honey, We Acculturated the Kids!
Trying to tap the Hispanic market? You’ll need to take nativity (country of origin), linguistic ability and the influence of children into account to shape an effective marketing campaign and media strategy. (read more)
Welcome Back to the Live Commercial.
As the struggle continues to increase the visibility of brands, an evolution of storyline product placements where brands join shows as near “cast members” is taking place. Advertisers are reaching deep into their playbooks back to product placement’s roots—the live commercial. (read more)
Out with the Old – In With the New.
Retail shelf space is limited. A new item in, typically means an old item out. But delisting items can lead to severe opportunity costs. Knowing which items to delist — and why — are just as important as knowing which new items to launch. (read more)
Private Label: What’s Really Driving Growth?
Long a stalwart of budget-conscious consumers, private label goods have enjoyed a sales juggernaut during these financially uncertain times. Or so it would seem. Turns out, unit sales are actually flat while private label dollar sales are driven up by higher commodity prices. (read more)
Brazil – A Happy Place to Live.
With strong financials and a diverse population, Brazil’s optimistic consumers are looking to their huge array of retail
choices to help them trade up, as the largest economy in South America expands its presence around the world. (read more)