Nielsen’s analysis of online video viewing habits in October shows that more than 5 billion video streams were viewed by almost 83 million YouTube users throughout the month.
Fox Interactive Media followed with 244 million streams and almost 18.5 million viewers.
Hulu jumped from seventh place in September (142 million streams; 6.3 million viewers) to claim third place in October, with more than 206 million streams and 9 million viewers.
|2||Fox Interactive Media||244,216||18,481|
|5||Nickelodeon Kids and Family Network||181,084||6,565|
|9||CNN Digital Network||133,643||8,263|
|10||MTV Networks Music||99,787||4,417|
|Source: The Nielsen Company (October 2008).|
|Note: Data includes progressive downloads and excludes video advertising.|
Nielsen also took a look at when viewers watched online video content. The analysis found that 65% of all unique viewers watched video online during traditional working hours: weekdays from 9am to 5pm.
View the press release.
Learn more about Internet video — view Manish Bhatia, of Nielsen, addressing the Interactive Advertising Bureau’s December 2008 forum.