Do perceptions of physical appearance — specifically, what constitutes a healthy weight — vary throughout the world?
According to a recent 52-country survey by Nielsen, some of these attitudes are universal: almost two-thirds (60%) of the world’s population struggle with their weight — 50% with overweight and 10% with underweight issues.
North Americans, for instance, self-identify as “very overweight” at double the rate of people in Emerging Markets — and at a 30% higher rate than Asia-Pacific and European residents.
In contrast, Asia Pacific ranked as the “most underweight” region, with more than half of respondents from these countries scoring themselves as “underweight” (12%) or “about the right weight” (41%).
Read the full article.
View the latest issue of “Consumer Insight.”