As a preview to Nielsen’s Consumer 360 conference May 12-14 in Orlando, Nielsen’s Mark Leiter took a few minutes to chat with scheduled presenter Tom Davenport, author of Competing On Analytics. In this interview, Davenport discusses the economy, pricing, and advice for marketers. For more information visit consumer360.com.
Mark Leiter, Nielsen’s President of Professional Services Interviews Tom Davenport, Author of Competing on Analytics and Babson College Professor
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