Wireless companies were the leading choice of employer for Egyptians, with Vodafone taking the top spot, according to a landmark survey by Nielsen. The Nielsen Ideal Employer Survey, the first of its kind in Egypt, was based on more than 700 face-to-face interviews. Coming in second place was the Orascom Group of Companies, a conglomerate comprised of construction, hotel, technology and wireless operations. Mobinil and Etisalat, also mobile companies took third and fourth place, with the Commercial International Bank rounding out the top five.
The most attractive functions identified by survey respondents were human resources (HR) and public relations (PR), while sales was the least popular. Males identified IT and marketing as preferred departments, while females wanted to work in customer care, administration or PR. Both genders ranked HR as an attractive function. The top three sectors were IT/telecom, banking and finance, and oil and gas.
“Businesses need to better understand and map the needs and expectations of employees in such a competitive and dynamic market,” said Hany Mwafy, Managing Director for North Africa for Nielsen. “This information will help companies retain and attract top talent, a critical factor to being successful in this challenging time.”
The interviews were based on broadly structured questionnaires and covered employees of varying seniority levels and functions. Males comprised approximately 80 percent of the sample, and showed a higher concentration in sales, while females had a greater representation in the media sector. The survey was conducted in partnership with Wazayef Masr, Egypt’s leading employment-related newspaper.