“Lost” Is Found By Online Viewers

Nielsen today released its first public rankings of online individual TV programs, and ABC.com’s “Lost” led the way with 1.4 million unique viewers in December. NBC.com’s “Saturday Night Live” was close behind with 1.1 million unique viewers, followed by “Grey’s Anatomy” on ABC.com with 879,000 unique viewers.

Rank	Program	Network	Unique Viewers
1	Lost	ABC.com	1,425,000
2	Saturday Night Live	NBC.com	1,111,000
3	Grey’s Anatomy	ABC.com	879,000
4	Desperate Housewives	ABC.com	723,000
5	Heroes	NBC.com	685,000
6	Ugly Betty	ABC.com	631,000
7	Samantha Who?	ABC.com	560,000
8	Scrubs	ABC.com	519,000
9	Survivor	CBS Television	496,000
10	True Beauty	ABC.com	462,000
“Source: Nielsen Online, VideoCensus *Reflects video content on ABC.com, CBS Television, CWTV.com, FOX Broadcasting, and NBC.com, along with their respective embedded video players. Programs are client-defined.

The rankings are based on broadcast networks that tag their online offerings. Hulu.com was excluded from the survey as it does not currently report VideoCensus data at the program level. Web sites included in the survey are: ABC.com, CBS Television, CWTV.com, Fox Broadcasting and NBC.com.

Watch a video from John Burbank, CEO, Nielsen Online

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To read more about Nielsen’s VideoCensus, including additional rankings for top entertainment programs ranked by time spent online and information on our methodology, view the entire release here.