Nielsen at NewTeeVee Keeping an Eye on Extended Screens

Over the past year, we’ve seen how consumers have shifted their media habits and embraced a more digital-first mentality. In fact, Nielsen data shows that on average, U.S. adults are spending more than 5 hours per day with video (69% linear and 31% digital), with digital consumption increasing by...

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, particularly...

In aggregate, the streaming video landscape is very broad, yet many are quick to think of the big subscription video on demand (SVOD) services when they think of “streaming.” Competition, cord-cutting, consumer demand and access to content, however, have opened the door to a vast array of...