Nielsen at NewTeeVee Keeping an Eye on Extended Screens
On November 12, at the NewTeeVee Live event, Brian Fuhrer, SVP and Media Program Leader at The Nielsen Company, weighed in on the need to measure audiences and engagement across TV, the web, mobile devices and more. Learn more about Nielsen’s cross-screen initiatives.
Video from: NewTeeVee
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https://develop.nielsen.com/us/en/insights/article/2009/nielsen-at-newteevee-keeping-an-eye-on-extended-screens/