Nielsen at NewTeeVee Keeping an Eye on Extended Screens

2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.

Staying put is what’s best for reducing the spread of the COVID-19, but home bound consumers are having an immediate impact on brands. Marketers now have to reduce spending while continuing to engage buyers. How can businesses support their brands and make money in such uncharted waters?

A new analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March.