Valentine’s Day A Sweet Spot For Chocolate Sales
It’s no surprise that chocolate sales pick up around Valentine’s Day. Giving one’s sweetheart a box of chocolate candies has been associated with the holiday for generations. During Valentine’s week, consumers will buy more than 58 million pounds of chocolate candy, ringing up $345 million in sales and accounting for 5.1 percent of total annual sales according to Nielsen.
Sale of sparkling wines also pop during the week: more than $8.6 million in sales are recorded during the week, the fourth-largest holiday for sales of bubbly after New Year’s, Christmas and Thanksgiving.
For more information about Valentine’s Day chocolate and sparkling wine sales, read the entire release here.
https://develop.nielsen.com/us/en/insights/article/2009/valentines-day-a-sweet-spot-for-chocolate-sales/
