No marketer would ever question the need for high-quality data, especially as consumers demand increasingly personalized experiences from brands. Despite the need, however, data quality remains a significant obstacle for brands of all sizes, which means many marketers will struggle to establish the...
The array of monetization strategies in the video game industry is varied and expanding, and that means the risk associated with traditional payment methods is expanding as well. Think about it: It’s been a long time since the only costs involved with video games pertained to the console, the...
Even though the year is almost half over, it’s just now starting to feel like a new year in parts of the U.S., as many states have allowed certain non-essential businesses like restaurants, movie theaters and retail stores to re-open in at least some capacity. We know, however, that many...
