Top U.S. Web Sites and Brands for May 2010
Top 10 Parent Companies/Divisions for May 2010 (U.S., Home and Work)
Rank
Parent
Unique Audience (000)
Time Per Person (hh:mm:ss)
MOM UA % Change
MOM Time % Change
1
Google
160,791
1:57:02
1.4%
-0.5%
2
Microsoft
136,805
1:53:10
1.1%
-1.6%
3
Yahoo!
133,385
2:15:17
2.8%
-6.2%
4
Facebook
125,243
6:18:25
2.4%
-6.2%
5
AOL LLC
81,559
1:50:02
1.9%
-11.2%
6
News Corp. Online
76,116
0:49:37
-1.0%
-4.5%
7
InterActiveCorp
73,004
0:12:49
3.6%
-1.9%
8
eBay
62,453
1:20:00
1.0%
-3.1%
9
Wikimedia Foundation
60,870
0:16:04
2.4%
8.3%
10
Amazon
60,693
0:24:07
-0.2%
1.1%
Source: The Nielsen Company
Top 10 Web Brands for May 2010 (U.S., Home and Work)
Rank
Brand
Unique Audience (000)
Time Per Person (hh:mm:ss)
MOM UA % Change
MOM Time % Change
1
Google
153,033
1:12:52
2.0%
-4.4%
2
Yahoo!
133,269
2:15:21
3.8%
-6.3%
3
Facebook
125,243
6:18:25
2.4%
-6.2%
4
MSN/WindowsLive/Bing
112,233
1:45:36
1.0%
-0.7%
5
YouTube
97,078
1:08:40
3.2%
4.3%
6
Microsoft
86,732
0:40:26
0.7%
-3.0%
7
AOL Media Network
81,559
1:50:02
1.9%
-11.2%
8
Wikipedia
60,639
0:16:00
2.3%
8.7%
9
Apple
60,609
1:14:30
-0.9%
2.5%
10
Fox Interactive Media
58,804
0:56:15
-2.3%
-4.0%
Source: The Nielsen Company
Average U.S. Internet Usage, Combined Home & Work, Month of May 2010
Metrics
Current Month
Previous Month
% Change
Sessions/Visits per Person
56
56
0.0%
Domains Visited per Person
86
83
3.6%
Web Pages per Person
2460
2545
-3.3%
PC Time per Person
54:52:08
57:30:51
-4.6%
Duration of a Web Page Viewed
0:00:55
0:00:56
-0.5%
Active Digital Media Universe
198,007,044
197,578,927
0.2%
Current Digital Media Universe Estimate
236,513,000
236,245,000
0.1%
Source: The Nielsen Company
https://develop.nielsen.com/us/en/insights/article/2010/top-u-s-web-sites-and-brands-for-may-2010/
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