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Video: Social TV-The Global Town Square
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Video: Social TV-The Global Town Square

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Twitter CEO Dick Costolo is a big believer in the social aspect of television. While he contends that TV has always been social, today’s technology allows the social aspect to take place in real-time and in an un-filtered way free of third party intervention. And that inside-out view is very compelling, particularly for savvy marketers poised to jump into the conversation and participate.

Mr. Costolo delivered this speech during Nielsen’s Consumer 360 event June 3-5, 2013 in Arizona.

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https://develop.nielsen.com/us/en/insights/article/2013/social-tv-the-global-town-square/

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