When it comes to today’s programming landscape, many would say that it’s a great time to be a lover of television. That’s because consumers have more options than ever—many of which are available on demand across an array of platforms and devices. But while today’s content boom is a boon for consumers, the ever-growing menu of options makes it challenging to stand out and capture the viewers’ attention. For streaming service Hulu, super-serving the consumer comes down to taking advantage of “undeniable trends.” And according to Peter Naylor, Hulu’s senior vice president of ad sales, that means offering diverse content that consumers can watch on their terms and on whichever screen they want.