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Consumer privacy is a top priority for Nielsen. We rely primarily on demographic and behavioral data from which even we cannot identify people and limit access to data about specific individuals wherever possible. Not only does our internal policy conform to laws and standards around the globe, we also follow the principle of Privacy by Design.

Nielsen’s Chief Privacy Officer and our team of internal privacy professionals review and approve new products and services.

We deploy consumer-friendly privacy controls that are easy to find and easy to use.

We believe in responsible stewardship of data, and we are constantly striving to improve our own practices and maintain a high standard for our industries.

Take a look at the Privacy Information sidebar to the right to learn more about specific practices followed by different areas of Nielsen’s business.

Nielsen’s privacy principles include


While developing our products and services, we assess their potential impact on personal privacy and embed appropriate privacy protections implementing the other principles described below.


We are committed to being responsible stewards of the data in our control and complying with all applicable data protection laws that regulate the collection, use and disclosure of data about individual people. Nielsen’s internal privacy organization oversees compliance with privacy laws, self-regulatory programs that we participate in, and our policies. We use tools and methods to prevent individuals from being identifiable in our reports and insights, and we take steps to prevent the data we collect from being reused in ways that could negatively affect individuals.