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COVID-19: Tracking the Impact on FMCG, Retail and Media
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COVID-19: Tracking the Impact on FMCG, Retail and Media

(Updated Jan. 12, 2021)

Around the world, markets and consumers are now living with the novel coronavirus (COVID-19), and businesses are reorienting to the changing global corona-economy, each with varying levels of success. 

Nielsen is tracking these changes and establishing clear navigation beacons for companies trying to understand the changes and plan for what comes next. We’ll be updating this page regularly with the latest news and insights.

COVID-19 FORCES WIDESPREAD RETAIL DISRUPTION

Many of the top-performing stores across the globe have emerged in areas that haven’t historically shared the spotlight of strategic focus for companies. Some of the highest revenue-generating grocery stores in the world are facing sweeping changes to their customer bases and their ability to deliver value to brands as people change where they shop—a change that, for some, may be permanent.

With the dissemination of vaccines, companies will need to consider the implications of consumers’ changed needs and behaviors and reconfigure their strategies for the future, while still creating agile solutions for today’s environment.


“COVID-19 has forced us all to shop differently, but OUR investigation demonstrates just how deep the changes are in our habits and the need for retailers and manufacturers to respond quickly to the massive changes we’re now seeing in store dynamics.”

SCOTT MCKENZIE
GLOBAL INTELLIGENCE UNIT LEADER, NIELSEN GLOBAL CONNECT


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