Case Study: Custom: Making Every Ad Dollar Count
Case Study: Custom: Making Every Ad Dollar Count
One of the major revenue streams for television service providers are sales of their local and regional advertising inventories. But as consumer video content consumption fragments across numerous media, providers are scrambling to demonstrate audience value for their cross-platform advertising inventories.
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Case Study: Custom: Making Every Ad Dollar Count
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https://develop.nielsen.com/us/en/insights/case-study/2013/case-study-custom-making-every-ad-dollar-count/
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