Case Study: Custom: Making Every Ad Dollar Count
Case Study: Custom: Making Every Ad Dollar Count
One of the major revenue streams for television service providers are sales of their local and regional advertising inventories. But as consumer video content consumption fragments across numerous media, providers are scrambling to demonstrate audience value for their cross-platform advertising inventories.
Download
Download Now
Case Study: Custom: Making Every Ad Dollar Count
To access the full report, please provide the following info:
By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use.
https://develop.nielsen.com/us/en/insights/case-study/2013/case-study-custom-making-every-ad-dollar-count/
