
Case Study: ‘Open Your World’ To Consumers Through Storytelling
Case Study: ‘Open Your World’ To Consumers Through Storytelling
Goats and elephants and beers? Oh my. Heineken aspired to create a TV ad that captured the exotic and adventurous nature of its product. In the whirlwind of the ad, set during a vibrant Indian festival, the storyline was lost as viewers became distracted and overloaded between scenes. Heineken worked with Nielsen Consumer Neuroscience to identify this problem on a granular level and highlight the exact points in the ad at which improvements could be made.
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Case Study: ‘Open Your World’ To Consumers Through Storytelling
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https://develop.nielsen.com/us/en/insights/case-study/2014/case-study-open-your-world-to-consumers-through-storytelling/