Data on your pet product’s revenue growth potential and impact on basket size can help you convince retailers to include it in their assortment.
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
Pet product manufacturers can innovate effectively by using data to understand consumer demographics, purchasing behavior and sales drivers.
Identifying online and in-store growth opportunities based on consumer behaviors, trends and competitor analysis is key to increasing pet product sales
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.
As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet’s health and hygiene at home.
The pandemic has democratized e-commerce for all types of consumers, and more than 18 million CPG buyers in the U.S. have flooded the online space since March.
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here’s what retailers and manufacturers need to be mindful of for the year ahead.