Despite being traditionally billed as a beer-drinking event, there are signs that consumers are thirsty for something else on Super Bowl Sunday. While beer remains the No. 1 choice for the big game, 20% of legal age drinkers say they’ll drink wine, and 20% say they’ll drink some form of spirits.
Marathon fever is sweeping across China. Fueled by the country’s economic development and rapidly growing middle class keen on staying fit, “marathoning” has grown into a massive sport and lucrative opportunity for brands.
This report looks at the media consumption habits of U.S. consumers of legal drinking age. It provides three different perspectives: digital best practices; audience media consumption; and the “best of the best.”
When it comes to learning about which diapers are best, 44% of global respondents go direct to the people they know and trust for recommendations, which is the top source of information in every region.
As the nation’s Latino population recently reached a record 55 million, the importance of this demographic group in the 2016 election has become even more apparent. Watch our recent webinar to learn how to nurture, where to connect and how to drive Latino voters to the polls in 2016.
As the media landscape evolves, so too do the sources consumers use to find out about new products. Globally, shoppers' reliance on earned media is growing while their attention toward some paid media sources are declining.
For some, April Fools’ Day is a fun-filled 24 hours of pranks and mischief. But others dread gags gone wrong or believable bad news that turns out to be a poorly planned joke. To fool your friends with the truth, we've compiled a list of interesting facts that sound false but actually aren’t.
From the latest nail polish trends to the hippest hair products or the toughest wrinkle fighters, women and men, young and old are shopping in the beauty aisle. In fact, 94% of all U.S. households buy beauty products. So getting the right message to the right customer is a crucial step to improve...
For many Americans, Super Bowl Sunday is more than just a football game. It’s a yearly tradition where friends and family gather, eat deliciously indulgent snacks and catch some of the most unique advertisements to grace the small screen.
Africa’s consumers are growing in numbers and in buying power. They also have a strong demand for products that meet their specific needs. So what are the best ways to reach Africa’s consumers, and how can marketers ensure they’re delivering messages and products that resonate?