Insights

Newswire | Home is Where the Super Bowl Is | Nielsen

When it comes to watching the Super Bowl, there’s no place like home. The great majority of U.S. households – 9 out of 10 – tell Nielsen they will be watching Super Bowl XLV at home or at a friend or relative’s house instead of watching it from a restaurant or bar. And while watching

Restaurants Serve Up Ads in 2009, Plus Top Cities for Growth

While advertising as a whole took a hit in 2009, the nation’s Quick Service Restaurants ramped up spending during the year by 2% over 2008, according to The Nielsen Company.  Fast food restaurants spent almost $4.1 billion during the year, with nearly 36% being spent on Spot TV, followed by...