With change coming more quickly than ever, planning and optimizing might seem like a dizzying prospect. It absolutely doesn’t have to be. Importantly, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.
Embracing evolving TV orders opens opportunities across the TV ecosystem, especially as the rest of the industry adopts innovative and automated systems of transacting.
Learn how to incorporate branded content into your own marketing plans and measure success in this on-demand webinar.
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.
This page highlights some of Nielsen’s biggest holiday advertising and viewing insights and predictions for 2020.
Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.
With less than a week until the presidential election, it is paramount for advertisers to understand how they can best reach their audience as the countdown to the election begins its final stretch.
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.
Instead of hitting pause on advertising or solely focusing on short-term sales, marketers need to widen the marketing funnel from the top to sustain a healthy bottom-line in the long term.