Insights

2016 World Sports Review

Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.

Global Automotive Demand: Spotlight on China

Automotive demand is picking up pace around the world. So who are the car buyers of tomorrow, where do they live and what drives them along the path to purchase? Nielsen’s Global Survey of Automotive Demand polled more than 30,000 Internet respondents in 60 countries to find out. Here, we shine a...

Hong Kong Digital Behaviour Insights Report | Nielsen

The digital landscape in Hong Kong is dynamic and constantly evolving. More than ever before, deep changes are continuously taking place in Hong Kong with respect to how consumers watch and interact with various forms of media. As new technologies continue to emerge, consumers are accessing online...

Newswire | Smartphone Penetration in Asia Set to Boom | Nielsen

Hanis Harun, Global Executive Director, Telecom Practice, Nielsen Penetration of smartphones stands at more than 40 percent in Western Europe and 38 percent in the U.S. as consumers snap up the latest models and download apps. While fewer than 20 percent of Asia Pacific mobile users currently have...