Insights

Tops of 2020: Nielsen Streaming Unwrapped

2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.

Tops of 2020: Television

Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.

Young, Diverse Audiences Are Leaning into TV News

The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.

Why ‘Political Ratings,’ and Why Now

In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.