Tops of 2020: Nielsen Streaming Unwrapped
2020 has been branded with an assortment of labels and titles, but from a media perspective, it was a truly transitional year for streaming video. Here's a recap of the most watched original shows, acquired content, and movies on streaming platforms.
Tops of 2020: Television
Nielsen released the top 10 shows on television for 2020. In all likelihood, the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior, including media consumption.
Sports Came Back, But SVOD and News Have Stolen Viewing Share
News about the pandemic, rising instances of social injustice and a presidential election have all stolen share from live sports, as has the rise of subscription video on-demand content.
Being Seen On Screen: Diverse Representation and Inclusion on TV
This is Nielsen’s first report on the state of inclusion and representation in television programming in the U.S.
Daytime Video Usage is the New Norm Among Working Professionals
After living in a pandemic for nine months, daytime has become a second primetime for total TV consumption among many former office professionals and managers.
As Consumer Spending Increases in the U.S., More Americans are Ready to Open Their Wallets
Nothing illustrates Americans’ resilience quite like consumer spending. And after living alongside COVID-19 for the past eight months, a majority of U.S. adults are ready to mask up, leave home and get back to a lifestyle that’s not hampered by crisis—albeit safely.
Beyond SVOD: Capitalizing on the Growth of Ad-Supported Streaming
Watch this on-demand webinar to gain insight into today's streaming landscape, nation-wide streaming TV viewership trends and takeaways to adapt ad-supported video on demand (VOD) streaming for success.
Nielsen Local Watch Report: Diverse, Young and Informed - Today's Growing Local News Audience
This edition of the Nielsen Local Watch Report takes a deeper look at TV news viewing across various entities and how they have grown, particularly local news.
Young, Diverse Audiences Are Leaning into TV News
The time Americans spend watching TV news has been rising since the fall of last year, and it peaked at just under nine-and-a-half hours each week in April of this year—the height of the stay-at-home period in the U.S. Younger generations are driving the growth of news consumption.
Why ‘Political Ratings,’ and Why Now
In today's shifting and divisive political climate, sophisticated voters are in search of relevant political messaging to better understand how their local, state and presidential candidates can best serve their needs.