With change coming more quickly than ever, planning and optimizing might seem like a dizzying prospect. It absolutely doesn’t have to be. Importantly, brands need to re-focus their efforts on people—the north star for any marketing message, advertisement or campaign.
With the COVID-19 pandemic continuing to constrain budgets, there is no room for waste or inefficiency. So marketers urgently need to measure real outcomes to maximize ROI.
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.
Develop a collaborative approach to pricing and promoting your pet products by gaining insights into your retail partners and creating win-win promotions.
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.
Learn how to incorporate branded content into your own marketing plans and measure success in this on-demand webinar.
This is Nielsen’s first report on the state of inclusion and representation in television programming in the U.S.
Join CPG and Retail industry experts from Nielsen, Quotient and our guest Forrester Research for a lively and insightful on-demand discussion on how consumer behaviors are shifting and what it takes to build marketing strategies resilient to change.
Download this ebook for insights and strategies on how to transition from rudimentary metrics, gut feelings and market perceptions to quantifiable, future-proof marketing results.
E-commerce was certainly not born out of the pandemic, but the pandemic has elevated consumer adoption and reliance in ways that would have otherwise taken years. Consequently, brands and retailers need to innovate to meet elevated expectations.