At Nielsen BASES, the prospect of deriving new insights from consumers by using different interfaces is an exciting idea. Could dating app style swiping be the next great market research technique?
Now, staying silent on social issues is just as risky as taking a stance. But there is a way to know how your consumers will react before making the leap.
In this webinar, Leslie Wood, Chief Research Officer at Nielsen Catalina Solutions, and Dr. Carl Marci, Chief Neuroscientist at Nielsen, share answers to common ad effectiveness questions based on an unparalleled industry study of nearly 500 ad campaigns.
The world is changing. Fast. The way we work. The way we travel. The way we watch videos and shows. The way we simply interact with each other. And because the pace of change is happening so incredibly fast, it can be hard to understand what, and just how much, change has happened over a week,...
Gain insights from three recent, ground-breaking Nielsen studies that reinforce the important role that neuroscience plays in gaining a deeper-level of understanding of consumers’ response to advertising.
Neuroscience shows us that, when used correctly, music can put viewers and listeners in a more positive mood, leading to a greater reliance on intuition and a reduction in both critical thought and focus on detail.
Creative is the thing that drives what we engage with, share, talk about, debate, remember and buy. Creative has great power, regardless of where, when and how it runs.
With the transformation of the advertising industry over the past several years, it’s important for advertisers to understand how the different levers of advertising affect sales so they can make better, more informed decisions about how to plan their campaigns.
Measuring an ad’s ability to communicate trust is a tricky business: perceptions of trust can be non-conscious, formed almost immediately and biased by subtle factors. Given these nuances, explicit research methods aren’t sufficient.
How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That’s where the right neuroscience tools can help.