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The right data can mean the difference between guessing and knowing. Nielsen’s data is backed by real science, so you won’t have to wonder what’s next – you’ll know.The right data can mean the difference between guessing and knowing. The right data can mean the difference between guessing...

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While we used to associate reading with the library and famous novelists, it’s quickly become a big part of the shopping experience. That’s because as consumers seek out products that align with their personal beliefs, inspecting labels and assessing product attributes is on the rise. And as a...

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Consumer privacy is a top priority for Nielsen. We rely primarily on demographic and behavioral data from which even we cannot identify people and limit access to data about specific individuals wherever possible. Not only does our internal policy conform to laws and standards around the globe,

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The Nielsen Changing Consumer Prosperity report reveals consumers’ sentiment toward their financial situations and explores the behavior and impact on spending, and how this has changed over time.