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News Center is our digital hub for news, perspectives from our thought leaders and updates about the company. There’s a lot to learn about Nielsen directly from Nielsen. this is recer


This process works better than the traditional data science problem-solving process because it reduces ambiguity and fuels drive for outcome with everyone involved. The traditional data science process typically starts with identifying a problem statement, then moves toward data collection, data...

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When it comes to purchase behavior, it’s become abundantly clear that consumers care. In fact, the majority (73%) of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. As consumers become increasingly aware of what...