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Consumer privacy is a top priority for Nielsen. We rely primarily on demographic and behavioral data from which even we cannot identify people and limit access to data about specific individuals wherever possible. Not only does our internal policy conform to laws and standards around the globe,


This process works better than the traditional data science problem-solving process because it reduces ambiguity and fuels drive for outcome with everyone involved. The traditional data science process typically starts with identifying a problem statement, then moves toward data collection, data...

Tapping Into Growth After The Initial Innovation Fades

Consumer tastes and preferences evolve and new trends emerge. To win over shoppers, retailers and manufacturers innovate around these trends. Sometimes the initial rush to innovate adds copy-cat items to the shelf. As a result, consumers are faced with too many options that have the same...