Consumers in Latin America expect the impact of COVID-19 to be lengthy. In fact, a Nielsen study of 13 Latin American markets found that 76% of Latinos are now concerned about COVID-19, and 51% estimate that it’s here to stay for the next four months or even more.
The marketing and advertising landscape in Latin America is becoming more fast paced and complex. To grow in this environment, companies must meet consumer demand for convenience and personalization and leverage digital strategies and innovation.
Recent financial and political instability has affected the majority of Latin American countries, and consumers will continue to navigate the retail environment with a savings mindset, seeking deals and value where they can.
Despite tight economic conditions in Latin America, consumers are still seeking out the best products for their money, which highlights opportunity in the premium and health and wellness categories.
Seventy-nine percent of consumers in Latin America are changing their spending patterns to save money. Even so, general consumers are open to buying newer products if they meet their key concerns and demands, and these attitudes are reflected in sales.
Global sport's top-line metrics, notably global sponsorship and media rights spend, continued to point in the right direction in 2016 but it was also a year of rapid change across the industry.
While global consumer confidence rose three points to an index score of 99 in the third quarter, Latin American markets saw confidence declines in five of seven countries measured. Chile reported the steepest drop of five index points, while confidence in Brazil, the largest economy, declined two...
Consumer confidence declined in six of seven Latin American markets measured by Nielsen in the second quarter, with Brazil (81) reporting the steepest quarterly drop of seven index points from three months ago. The decline represents the third consecutive quarter of declines for the region’s...
Consumer confidence in the Latin America region has been on a slow decline for about two years now, dropping two additional index points in the latest first quarter results from Nielsen’s Global Consumer Confidence Survey. The regional index of 86 is the lowest score since 2009.
Starting the year positively, global consumer confidence saw an increase of one point from fourth-quarter 2014, with an index score of 97. After a slight dip at the end of last year, when all regional confidence scores declined, it was a more upbeat start to the year, as confidence increased...