Increasing Distribution with a Data-Based Sell-In Story
Specialty pet product manufacturers can give retailers the confidence they need to increase distribution levels and swap out competing products by using data to show their product performance and velocity in their category.
Infographic: How to Use Data to Conduct a Retail Line Review
CPG manufacturers with the right sales data are better equipped to handle line reviews with their retailers. Here are the 5 data sets you need and how to use them.
The Sales Data You Need for Your Next Line Review
Why does your product deserve to be on a retailer’s shelves? It’s a question all CPG manufacturers must be able to answer, especially in a line review meeting.
How Not To Use Nielsen Data
Many CPG manufacturers either try to access too much data at one time, or don’t know the kind of data they need to have more successful retail buyer meetings or line reviews. Here’s how to avoid these mistakes.
Why You Need Account-Level Data to Break Through to New Retailers
CPG manufacturers need account-level data to break through to new retailers and get their products on the shelf.
Getting to Know Your Consumer
Understanding consumers helps CPG manufacturers in retail buyer meetings and line reviews by giving them insight into their end users’ behaviors, demographics and purchasing habits
How to Better Negotiate CPG Product Pricing and Promotions with Retail Buyers: Overcoming Four Common Obstacles
CPG manufacturers can negotiate pricing and promotion more effectively with their retail buyers if they know how to overcome these common obstacles.
Top 10 Retailer Questions
Expand distribution channels or develop a new distribution strategy by answering these 10 CPG questions on the minds of retailers.