The Database: The New Work-Life-Media Balance
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending more time at home, including the time we spend working. We explore the effects on our daily routines and getting everything done, as well as how it’s shaping our media...
The Database: A Conversation with Women in Technology
On this special episode of the Database podcast, recorded at CES, Marie Lalleman, Executive Vice President, Global Client Solutions at Nielsen, and Tina Daniels, Agency Sales Director, Google, share how they’ve navigated gender inequality in their own careers and how they’re helping to pave the...
The Database: How Mixed Realities Will Enhance the Video Game Landscape
On this special episode, recorded at CES, Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen company, and Vinay Narayan, Vice President of Platform Strategy and Developer Community at HTC Vive talk about the impact that XR will have on the gaming industry.
The Database: A Step Toward Widespread Addressable Ads on Linear TV
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video Advertising Group, and Dan Callahan, SVP of Data Strategy and Innovation at FOX, talk about what the beta release of Nielsen’s Addressable TV platform means for the industry, as well as what...
The Database: How Addressable Advertising is Personalizing the TV Experience
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.
The Nielsen Audio Podcast: The (Neuro)Science Behind Great Radio Ads
How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is how.
The Database: Who’s Buying Your Brand and How to Grow It
With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more important time to look at your brand targeting strategies—things like acquisition and retention—and have clear insight into the implications of those strategies. And that’s what this...
The Database: How Digital is Evolving Video Content
Regardless of how you define TV, there’s no mistaking the impact that advancing technology, internet connectivity, mobility, device fragmentation and platform diversity have had on the video industry. The result? A seemingly endless array of content that offers enough variety for even the...
The Database: Innovating for Today's Onmichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs in today's increasingly digital retail landscape, as well as how Asian American consumers are leaning heavily into digital in their consumer journey and helping to drive shifts across...
The Database: Can Corporate Citizenship Be Good for Communities and the Bottom Line?
This episode explores how brands are incorporating corporate social responsibility into their daily business practices, how they’re engaging their employees to amplify their impact and retain talent, and how social good can be good for communities and the bottom line.