Insights test

Carolyn’s UAT – NDCWP-605

Today, 4 billion people are connected to the internet, and nearly all of them (92.6%) do so using their mobile devices. Every day, 85% of users (3.4 billion people) connect to the internet and spend, on average, six-and-a-half hours online. Consumers are spending more time, with increasing...

Tapping Into Growth After The Initial Innovation Fades

Consumer tastes and preferences evolve and new trends emerge. To win over shoppers, retailers and manufacturers innovate around these trends. Sometimes the initial rush to innovate adds copy-cat items to the shelf. As a result, consumers are faced with too many options that have the same...