Stadium Seats Without the Heat: Audiences Watch Summer Sports in Places Besides Restaurants and Bars
To better understand the TV-viewing habits of sport fans when they’re away from the comfort of their couches, Nielsen conducted a summer survey among persons 18 and older that provides directional insights into key areas of interest for advertisers: location, co-viewing habits, attention and...
The Ryder Cup is Riding a Wave of Global Popularity
Interest in the Ryder Cup is strongest in the U.K. with 20% of the population being interested in the Ryder Cup, followed by the U.S. and Spain. In France, this year’s host country, 6% of the population is interested in the event.
Fields and Fairways: College Football Fans are Saturday’s Stars
Whether supporting the Alabama Crimson Tide or Auburn Tigers, residents of the greater Birmingham area earn bragging rights for the largest percentage of college football fans at a whopping 63% of the general adult population.
The U.S. Open is an Ace for American Tennis Fans
In the U.S., 31.7% of people ages 16-69 are interested in the U.S. Open, making it more popular than Wimbledon, the French Open and the Australian Open.
Fantasy is Reality: A Look at the Growing Engagement in Fantasy Sports
Fantasy sports participation has steadily increased over the past few years, coinciding with the rise of daily fantasy sports games and a growing number of websites and apps to help players stay current with player stats so they can stay ahead of the competition.
Gaining Ground: Major League Soccer Popularity in the U.S.
Major League Soccer (MLS) has come a long way over the past decade. While “football” continues to dominate as the most popular sport globally, soccer has been gaining ground in the U.S.
China: The Next Generation of Sports Consumers
Consumers under age 30 in China are of particular interest to sports properties and brands due to their wide range of interests, international sports fandom and receptiveness to sponsorship.
America’s Pastime: Popular with Fans and Sponsors
When the MLB all-star event takes place, millions of eyeballs will likely be watching. Among Americans, professional baseball is the second-most popular sport in the country, second only to football.
Pedal Power: Americans’ Love of Cycling
While only the most elite cyclists in the world will compete in the 21 grueling stages of the 105th Tour de France this month, millions of Americans take to their bikes to the streets and paths around their neighborhoods regularly for exercise and leisure.
When it Comes to the Language of Fútbol, Hispanic Americans Know it Best
While Americans have their own special moniker for it, soccer has certainly made its own imprint in the U.S. And the sport's influence and power in the world of televised sports is no exception.